latest bubblebum news

Mar 2015
Kathee's Vehicle Following Accident

Kathee’s vehicle following accident.

It’s a scary encounter and certainly not something anyone plans on having. Suddenly your car slips and slides, or out of nowhere another vehicle smacks into you, and the next thing you know you’ve rolled over and are facing oncoming traffic. You’ve been in an crash. Your life flashes before your eyes and your first thought is, are your kids OK in the back?

Kathee from Michigan recently experienced that nightmare while driving her two sons to school in snowy conditions on Interstate 96, a six lane expressway. Cars ahead of her had either rolled over or spun-off the Interstate and one was in her lane. She moved one lane to the left and suddenly a semi-truck in front of her started fishtailing. The next thing she knew her vehicle had done a 180, facing oncoming traffic and was upside down. Her and her precious kids in the back were suspended by their seat belts.

“I was playing calm mom, but was looking for blood on the ceiling because I knew at least one of us had to have been injured. I was just trying to hear, as my two boys were talking to me and to each other, what did they see and which kid was going to start screaming first, either from pain, or from seeing a bloody mess,” describes Kathee.

“To my amazement, they wanted to know if they could unbuckle their seatbelts and lower themselves to the ceiling. There was powdered glass and glass shards everywhere, and I couldn’t see behind me, but I knew they were OK. We were talking about how I didn’t want them to cut themselves on glass and were going to wait for help out of our car.”

An off-duty firefighter came to their rescue. Everyone was OK and her sons even proceeded to go to school that morning.

Kathee adamantly says, “BubbleBum car booster seats had kept my boys safe in a rollover!”

BubbleBum founder Grainne Kelly explains, “The BubbleBum car booster seats that the kids were using protected the children by correctly positioning the adult seatbelt. Seat belts are designed with adults in mind and kids are not small adults as their bodies are proportioned differently. Without the BubbleBum booster seat the seat belt would have had a much greater likelihood to have cut into the soft tissue of the abdomen causing potential life-long injuries.”

“Without seat belts, the passengers in this car would have been like frogs in a cocktail shaker,” adds Kelly.

BubbleBum saved two young lives that shocking morning. Kathee did right by keeping her kids calm and waiting for help. Would you know what to do if you and your kids were in an accident?

BubbleBum Founder, Grainne Kelly, offers tips for what you should do in case you find yourself also experiencing the horrific experience of being in a car accident.

  • No one plans to get in an accident. Before you even start the engine take a little extra time to ensure that everyone is buckled in properly.
  • In the event of a crash, take some deep breaths to calm you down. When you are in a calm state of mind you are in a better position to make decisions and take stock.
  • Without a calm parent talking to the kids to reassure them, the kids even when uninjured could have been traumatized. Kids tend not to get frightened in situations when a parent or loved one appears to be in control, they just need to have confidence in their carer.
  • The safety of everyone is paramount. If the car is not drivable or you are unable to get out of the vehicle, stay there with the seatbelt fastened and hazard lights on until help arrives, and call 911. If you can get out, turn on your hazard lights and keep away from the crash site as further crashes may occur.
  • When you dial 911, you will need to remember WHO, WHAT and WHERE happened. There is a facility on the iPhone to send a text with your location which could be handy in the event of a crash in a location where you are not familiar.
  • Take notes and draw diagrams of the scene, it will make it easier for you to remember when you are talking to the police and your insurance. Insurance companies say that even if you think the crash was your fault it may not have been; therefore, you should never admit fault or blame at the scene.
  • If you are involved in a crash it is best to go and get checked out at the ER, especially after such a serious crash as the shock can numb the pain of injury for a while. Some injuries are not apparent to the naked eye, but medical professionals will be much quicker to spot the telltale signs. A few days after a crash many people start to develop seat belt injuries, which are bruising and abrasions on the bony part of the hips and across the neck, shoulder and thorax. While these can be uncomfortable, they show how the seat belt did a great job in restraining you.
  • Take it easy after a crash for a few days, even if you feel fine. Treat it like major surgery, you wouldn’t jump on a trampoline or go to the gym straight after surgery so best to avoid anything which requires any level of exertion or risk for a few days. Your body and your mind needs time to recover.
  • It is a traumatic experience and there are emotional injuries that are not visible from the outside that can also be debilitating. Even if no one is injured, often the driver will be haunted by ‘what if’ scenarios and may need to speak to a professional to get help. Not everyone who experiences stress after a trauma has Post Traumatic Stress Disorder, but it is important to be aware of the signs. For more information on PTSD visit

Disclaimer: The customer gave us permission to share their story.


Mar 2015

Try it Mom Reviews BubbleBum

In Reviews | posted by: Zara McBrearty

Check out this fantastic BubbleBum review by our friends at Try It Mom.


3 car seats in jeep


When I was pregnant with K3, Keith and I knew we would both need new cars to accommodate our growing family. We looked at EVERY make and climbed into the back of EVERY model to assess how the car seat situation was going to work. We settled on the Honda Odyssey for me, and that is the vehicle we do almost all our family travel in.

One giant vehicle was enough, so Keith decided against a super-sized SUV with a third row and got a Jeep Grand Cherokee. He keeps an infant base and a high-back booster latched in the backseat, but BubbleBum is what makes it possible for him to fit all three kids safely if he needs to.

BubbleBum is an inflatable booster seat for kids ages 4-11 and weighing 40-100 pounds.

With Little League season starting up, and two of our kids on two different teams, I see carpooling in our future. I can send James with this if someone offers a ride, or keep it in the minivan for any extra kids we accumulate. Deflated, it’s also small enough to throw in my diaper bag for taxi rides in the city. And because I’m always worried about car safety, I checked out its rating: the IIHS (Insurance Institute of Highway Safety) named it their “Best Bet” in their booster seat evaluation report.






Mar 2015

Meet the team… Zara McBrearty

In blog | posted by: Zara McBrearty
BubbleBum Marketing Executive, Zara McBrearty


As you know, we love to put a member of the BubbleBum team in the spotlight each BubbleBum newsletter edition so you can put a face to the name.

This time in the spotlight we have our Marketing Executive, Zara McBrearty…Let’s ‘meet’ Zara!

Describe yourself in one word?

Where did you grow up?
Co. Tyrone, Ireland

What is your favorite thing to do when you’re not working?
Probably clothes shopping or on holiday somewhere hot!

What is your favorite vacation destination?
New York City. It is my favourite place on earth!

Android or Iphone?

What’s the one thing you couldn’t live without?
Again…my iphone! I would be lost without it

What’s someone you think people should know about you?
I am obsessed with cooking programmes like, Master Chef, Come Dine with me, The Great British Bake Off and Jamie’s 15 minute meals. I could watch them all day long…if only I could cook as well! :)

What famous quote describes your life?
I love this quote by Audrey Hepburn, “Nothing is impossible, the word itself says, ‘I’m possible’”. I try and live by this.

What is the most interesting website you know of?
Fast Company. I love reading all of their weird and wonderful blog posts.

If you could throw a party what would it be like and what would it be for?
I would throw a huge BBQ for all of my family and friends. I love BBQ food!

What Celebrity do you get mistaken for?
I once got mistaken for Cher Lloyd by a group of kids in Belfast. They were banging on a shop window shouting and waving at me. Not sure what to say about that…

If you were reincarnated as an animal what would it be?
I would be re-incarnated as a Quokka. Apparently they are the happiest animal in the world (I don’t think that’s scientifically proven, but hey!) and they are very cute!

What is your favorite book?
To Kill a Mockingbird. I read it when I was in secondary school and love the life lessons it teaches.

Do you have a reality TV show guilty pleasure?
I don’t really get time to watch much TV but I do enjoy watching Keeping up with the Kardashians and The Real Housewives…even though I hate to admit it!

What is your dream car?
Randomly, anything by Volkswagen. I would love a little white, soft-top Beetle when I win the lottery. Ha!

Mar 2015

Easter ‘Make & Do’ Ideas

In blog | posted by: Zara McBrearty
Easter Egg Hunt


With Easter just around the corner we’ve been looking for some fun and cool things to do with the kids. One of our favorites is the Egg painting and Easter Egg hunt. This is something we all loved as kids and a tradition we hope continues…

Before you start:

1. This is best done over the course of two days, with the night before your Easter egg hunt devoted to painting and decorating to ensure that your decorations are dry and ready for hiding the next day.

2. Draw up a prize list. Once you have an idea of how many eggs you’re going to make and hide its time to draw up a prize list of how many eggs gets what prize. Don’t forget to add a grand prize for the person finding the best hidden “golden egg.”

3. Don’t forget your hunting baskets. These can be anything for your kids to carry around while they’re hunting for Easter eggs, but they must be big enough to hold at least a few of your eggs.

Easter Egg Hunt


Up first is painting your eggs. This is a pretty straight forward section but it turns out that one of us had a novel (and very surprising way of decorating their eggs as a child). Using Old Ties… We know this seems a little odd, but after some digging around to find a reliable method we discovered this really is worth a go, some of the results are fantastic!

First find yourself a suitable tie. We would recommend an old one that dad doesn’t wear anymore and preferably with a nice pattern (make sure you don’t use his favorite!). Don’t forget, what makes a nice tie doesn’t necessarily make a nice egg, so be willing to try something that’s a bit out there and different.


Easter Egg Hunt


Once you’ve found your desired tie here’s what you want to do:

1. Cut up the seam. This should double the size of your tie letting you make more colorful eggs with just one tie.

2. Once you’ve cut up the seam, cut the tie into sections which can easily fit around your egg, try and ensure a few cm of extra space to make sure that the tie and be held around your egg securely.

3. Wrap your egg up. For this part you must make sure that the part of the tie you normally see when wearing it is in direct contact with the egg. We recommend using a twisty tie to help secure the tie around your egg.


Easter Egg Hunt


4. Wrap your egg again. This time use a light material like an old pillow case to cover your egg again.

5. Boil ‘em up. Drop your eggs into a pot of boiling water and add about 50g (1/4 cup) of vinegar and let them boil for about 20 minutes.

6. After 20 minutes place your eggs in a colander and allow them to cool and dry of a bit before you touch them.

7. Once they’ve cooled down enough to touch you can open them up to see your work of art.
For those of you who aren’t willing to risk using some of dad’s ties don’t worry, there are plenty of other ways to successfully decorate your eggs in preparation for your egg hunt.


Easter Egg Ideas


For these the steps are pretty simple:

1. Hard boil your eggs. To do this just place your eggs in some boiling water for 10 minutes then remove and allow to cool before you begin painting.

2. Paint your eggs. Yep, that’s pretty much it. Once you’ve hard boiler your eggs you can being to decorate them in any way you want, from paint, to marker, to crayon to even using glitter (WARNING: Using glitter can be very very messy!)

3. Once you’ve painted your eggs its time to dry them, we would recommend placing them on a wire rack to minimize the risk of smudging your fantastic art work.


Easter Eggs


Now your eggs are painted and dried its time to hide them from your kids. Make sure that you hide your eggs in places your kids will be able to find (no high spaces or places that it could be dangerous for them to reach).

Once your eggs are all hidden its time to equip your kids with their baskets and send them off on the hunt.

Happy hunting! :)

Mar 2015

Our brand new BubbleBum Pink Chevron got a mention in this week’s Baby & Kids Magazine Newsletter!

Thanks guys! :)


Baby & Kids Newsletter
Mar 2015

BubbleBum has received  its first award of 2015, the Family Choice Award. This is a great honour for us! Check out the family choice awards site here for more info.



Mar 2015

Our brand new Pink Chevron BubbleBum recently appeared on 11Alive, Altanta ‘Robyn to the Rescue’.

‘Robyn to the Rescue’ showcases all the latest gadgets for parents.

Check it out below:


Mar 2015

Oo la la…vive la pink!

In Bubblebum News | posted by: Zara McBrearty
Pink Chevron 2


OMB* the latest edition to join the BubbleBum family is this pinktastic, raspberry and cotton candy chevron design! After lots of feedback from our valued customers we decided to come up with a new colorway, perfect for any little princess.

Ideal for everyday use, vacations, rental cars, cab rides, carpooling and the narrow design allows you to fit 3 in a row.

*(Oh my BubbleBum)



BubbleBum inflates in seconds with a few puffs of air and deflates just as quickly so it can be carried in a backpack, mom’s purse, hand luggage or stowed in the glove box for emergency situations when you need an extra booster seat. It weighs just over a pound and comes with a convenient carrying bag and shoulder belt positioning clip.

Just as safe as any rigid, backless booster seat, BubbleBum meets and exceeds all US Federal Motor Vehicle Safety Standards (FMVSS213).

It’s the winner of the 2011 JPMA Innovation Award, the 2015 National Parenting Publication Awards (NAPPA) and the 2015 Family Choice Award. BubbleBum has also been ranked a “Best Bet” Booster Seat by the Insurance Institute for Highway Safety (IIHS).

BubbleBum Pink Chevron is now available to purchase online at and via our Facebook Store. RRP: $29.99.

Feb 2015

BubbleBum Giveaway Vivaveltoro

In Bubblebum News, Reviews | posted by: Zara McBrearty
Vivaveltoro Giveaway


Our friends over at Vivaveltoro are running a BubbleBum multi-blogger giveaway!

Check out the below for your chance to win a BubbleBum + $100 Walmart gift card!



Feb 2015
Family Choice Awards


We are delighted to have won GOLD in the prestigious Family Choice Awards in the US.

The Family Choice Awards recognise the best in children’s and parenting products, so we are honored to have been selected as a gold winner! :)

Check out the review below:

‘A must-have for everyday carpools and road trips, the award-winning BubbleBum is the original, inflatable car booster seat for kids aged 4-11 years, weighing 40-100 lbs. Weighing in at less than one pound, BubbleBum can deflate in minutes, making it simple to throw in a backpack or large purse. BubbleBum includes belt positioning clips in place of arm rests, so it’s possible to fit three boosters across the back seat of a car, minivan, or SUV. It is the perfect travel companion for road trips, everyday use, vacations, cab rides, fly-ins, and more.

BubbleBum ($29.99) is a top choice when it comes to safety. With its satisfactory design for parents and children, BubbleBum won GOLD in the 2014 National Parenting Publications Awards and is proud to join the exclusive winners circle selected by the PTPA (Parent Tested Parent Approved) Media Awards. BubbleBum was also announced the IIHS (Insurance Institute of Highway Safety) “Best Bet” in their booster seat evaluation report, where they’ve branded BubbleBum as one of the best for safety!

BubbleBum is a family-owned company founded by Irish mom-of-two Grainne Kelly. Grainne was frustrated with having to transport bulky and cumbersome booster seats on planes. She was also tired of car rental companies not providing booster seats for her children, so she designed her own portable booster seat. Now, just a few years later, BubbleBum has paved the way for inflatable car seats and is one of the safest car booster seats on the market today.’



Free BubbleBum Android App
Free BubbleBum iPhone / iPad App