latest bubblebum news

Nov 2014 has gotten 22 safety experts together to share their top tips to keep your child or baby safe in a Car Seat. Our CEO Grainne Kelly was one of these, check out what she had to say below for see the full article here.

Grainne Kelly

Grainne-Kelly.jpg (200×200)

Grainne Kelly is a Family Travel Expert and Founder of theBubbleBum inflatable car booster seat. Grainne is a former travel agent who revolutionized the child travel industry by inventing BubbleBum: the world’s FIRST inflatable booster seat. Safety is a prime element of a child’s health, and the BubbleBum ensures that kids stay safe and comfortable throughout all car trips.

When it comes to car seat safety tips for new parents, my #1 piece of advice is…

Moving to the next car seat stage should not be viewed like a crawling milestone– be sure not to progress too early or you would be compromising your child’s safety.

A child should be kept in the 5-point harness seat until he reaches the upper weight limit of that seat. Both the age and weight requirements should be considered before moving on to a booster seat, which should be over 40 lbs and over 4 years old.


Nov 2014
Cribsie Awards


The Cribsie Awards have opened their nomination gates, recognizing the best products, services and websites babies and tots.

If you love BubbleBum, feel free to give us a nomination here. Any support is much appreciated! :)



Nov 2014

Gradie is still too small for a booster seat, but the thought has crossed my mind, what will we do when we travel, be it to South Africa, or just a small vacation to another state, when she is a bit older. I know lugging her full sized car seat with us through the airport recently wasn’t much fun. That is why I started researching what we can use in situations like this, just trying to be prepared for when the time comes. That is when I found the BubbleBum, and I am sure glad I did.

Did you know that a booster seat can come in a bag? Yup – a bag! The BubbleBum is a FMVSS 213 (Federal Motor Vehicle Safety Standard) approved booster seat that is inflatable, and small enough to fit in a bag. Say WHAT? The BubbleBum is so easy to deflate, get into it’s bag and take along with you on all of your trips to ensure your little one is always as safe as possible while in the car.


bubble bum package



When taken out of the bag, you twist the little black valve to allow air to be blown into it. Blow it up (only takes about 20 seconds) and twist the black valve back to close it. Once it’s filled up, you’re ready to use it. I was really worried I would have to turn blue in the face trying to get this blown up, kind of like you do with air mattresses and the like, but it definitely is NOT like that.  Just take a look at the video below – it shows just how easy the BubbleBum is to use;

As I said above, the BubbleBum fits into a bag and weighing less than half a pound it is perfect to take along with you on all your trips, but trips are not the only reason you might use the BubbleBum, it is also easy to take along when your kids head out with friends and family who might not have a booster seat in their vehicle.

There are some features/specifications that are important to remember with the BubbleBum, to ensure that your child is as safe as possible!! It is for kids aged 4 through 11 that are between 40 and 100 pounds and up to 57 inches tall. Additionally, remember that when using a backless booster, a child always needs to have a vehicle headrest behind their head that comes at least to the tips of their ears.

The BubbleBum comes in 4 colors; black & silver, purple & lime, neon yellow and neon pink and at only $30 it is extremely affordable, I plan on picking up a few so that they are available for all those trip Gradie will take where she might otherwise not have a booster seat. You can pick them up on the BubbleBum website by clicking HERE, and of course you can Buy the BubbleBum Inflatable Car Booster Seat on Amazon.





Oct 2014

BubbleBum’s Local Halloween Horrors

In blog | posted by: Declan McGuinness

As some of you may know BubbleBum originated in the small city of Derry in Northern Ireland. What you may not know however is that the City has a history with some rather spooky going’s on. With today being Halloween we thought that we could post a few of  our Local ghost stories over the course of the day.


Up first is the story of the Banshee. Often seen to be one of the wildest and most elaborate of Irish superstitions, the Banshee is often described as an old woman in loose clothes looking rather unkempt or else a beautiful young girl. Regardless of the physical description, one thing remains the same, the appearance of the Banshee and her doleful cries points to impending death.


The Banshee has been a prominent figure in local lore with numerous stories about her being seen or heard before the death of a loved. One such story is as follows:


A local man had been complaining to his wife for a few days about a particularly  painful toothache, and when discussing it with his wife had mentioned that their neighbour seemed to be drying a white bed sheet by hanging it from her front window. The man’s wife found this odd as she knew this neighbour well and didn’t normally dry her washing in such a way.

A day later her young son came into the house in a state of fear and confusion, and told his mother of a strange encounter he had just had. While making his way home he had seen what seems like a young child sitting on the wall outside their house crying. Being worried thinking it was a friend, the young boy approached the crying figure to discover that it was in fact a small wringled old woman who was crying and moaning inconsolably. As he reached out to her she moved away and fled. The young boy stood startled by what he had seen until he entered the house to tell his mother. Convinced that her son had seen a Banshee the woman encouraged her husband to see a Doctor straight away to no avail as a few days after the incident he passed away.


The family remain convinced that the husband saw his own burial shroud and that the old woman his son met outside his house was a Banshee foreshadowing the husbands death.

Oct 2014

The BubbleBum Team and our mini models took a trip to our local car garage  for our latest BubbleBum photo shoot.

Our fantastic photographer, Bernard Ward, from Derry Photos took creative control to get some beautiful in-car images and a few (top secret) new product shots. The images turned out absolutely amazing, as I am sure you would agree!

A great day was had by everyone; playing dress up in our winter snow gear, eating LOTS of candy and making a few new friends.

Here’s a sneak peek at some of the images captured on the day:


BubbleBum Car Booster Seat Neon Pink


BubbleBum Car Booster Seat Shoulder Clip


BubbleBum Car Booster Seat in Black & Silver


3 in a row


Perfect for carpooling
Oct 2014

Jenn Brown Mommy and Daddy Gift set

In blog | posted by: Declan McGuinness

We have been included in the wonderful’s Mommy and Daddy gift set giveaway along with some other fantastic parenting prizes! Head on over to their site now to check out the competition!


Oct 2014

Savvy everyday has done an interview with our great CEO Grainne Kelly, check it out below or head to the site for more from Savvy everyday.


Being a mom is a full-time job, which makes it especially difficult to start your own business at the same time. Savvy Mompreneurs are women who have embarked on this journey and are willing to share their ups, downs, tips, and hardships on the road to success. Grainne Kelly created BubbleBum because she needed a better solution for international travel with her kids. Now, her seats are available at retail stores throughout Europe and the United States. Keep reading for her story.

Courtesy of BubbleBum

Q: Where did the idea of BubbleBum come from and what made you decide to create it as a product for everyone?

Grainne: As a mother of two, my primary goal was to offer travelers a safe way to transport their kids. I was frequently traveling between my native Ireland and England to visit a sick relative, and I always had to transport cumbersome fixed booster seats back and forth on the plane due to the lack of car booster seats available from car rental desks. I invented BubbleBum as an affordable, lightweight car booster seat that could travel easier than a child does.

Q: What was the first thing you did when you decided to create BubbleBum?

Grainne: The first thing I did was think of the best way to make the booster seat ultra lightweight and compact, so I chose inflatable. Then I called all of the testing laboratories across the world to discuss the new idea.

Q: Did you face any problems while trying to create BubbleBum?

Grainne: Yes. All of the testing laboratories told me that inflatable was not an option as the seat had to be crash tested in the worst case scenario, which is of course deflated. This was a great challenge for me, but I worked out that the seat could easily pass the crash testing if I used memory and air technology along with a harness apparatus. It meant many trips to China and encounters with many crooks along the way. I also met great resistance from the US market with the idea of a new technology. The solution was to move my family there so I could understand the market better and address any concerns before we launched. This would not have been possible without a husband who supported and believed in me every step of the way.

Grainne Kellly2Q: What would you say was the biggest hurtle for you as a mompreneur?

Grainne: Traveling all over the world was the biggest hurtle for me, because it meant spending time away from my family. To make it all easier, we had a strong focus on communication. I shared the ‘why‘ I was traveling and we all knew what our vision was as a family, so we could remind each other why mommy was away.

Q: Do you have advice for moms thinking about starting their own business?

Grainne: Make sure that you schedule everything that has to be done on a daily basis, including all work and family activities. This will help you feel a stronger sense of balance and keep you on-task. One more important piece of advice is to have a personal motto that keeps you motivated when everything seems hectic with family life and work. My own motto is: “Do whatever it takes for as long as it takes.” Repeat this motto to yourself to keep you determined and inspired.

Q: What’s your savvy trick/tip for creating something close to work/life balance?

Grainne: We have some house rules, such as: “No talking about work beyond the first stair.” We often sit upstairs in our sitting room with the kids, and if we want to talk about anything pertaining to work, we have to go back downstairs. Also, dinner time must be adhered to every night when I am home. No work over dinner and no phones permitted, as that is family time. When I am away, I also always call home at least once a day to see how everyone is doing.

Q: What’s your favorite tool for keeping organized?

Grainne: My iPhone is my favorite organizational tool, and I never leave home without it.

Q: Favorite app on your phone right now?

Grainne: I am an avid runner, so my favorite app is Run keeper. It shouts at me when I am not on target for my pace.

Q: Where did the BubbleBum seat colors come from, do you have a favorite?

Grainne: We asked 100 kids, 50 boys and 50 girls, to choose from some BubbleBum color options. Ninety-eight percent of the kids chose purple, so we started with that. We always ask the kids first.

Q: How were your kids involved in creating BubbleBum with you?

Grainne: My kids were 6 and 9 years old when we started talking about BubbleBum. They got all of their friends together in a focus group to help us decide where we should sell, what the BubbleBum messaging would be, and what the branding should look like. They also helped model the product, of course! Our kids are now 11 and 14, and still love sharing their ideas.

Q: How many prototypes did you have to go through before you found the right seat to call BubbleBum?

Grainne: We only needed two prototypes, but the product has evolved over time. We are still evolving and making changes based on customer feedback.

Q: What’s your favorite story as BubbleBum’s creator?

Grainne: I received a letter from a 9-year-old child who had brittle bones disease and couldn’t travel in her car seat, as it used to hurt her so much. She got a BubbleBum and said that she even used it to sit at the kitchen table, as it made her more comfortable. She wrote the letter in pencil and drew me a picture that melted my heart.



Oct 2014

BubbleBum’s Horrible Halloween Histories

In blog | posted by: Declan McGuinness

BubbleBum’s Horrible Halloween Histories


Halloween is one of the most celebrated nights of the year, with people all around the world taking part in this spooky night. These days Halloween conjures up images of Kids trick or treating dressed up as little witches, vampires or werewolves. But Halloween has much more to it than that, so we’ve decided to give you our own Horrible History of Halloween…
• It is believed that Halloween comes from the Celtic harvest festivals and was mixed in with the Christian festival of “All Hallows Eve”.
• The term for those who have a fear of Halloween is known as Samhainophobia. It is the only holiday phobia in medical Literature and is believed to be named after the Gaelic Festival of Samhain which marked the end of the harvest season.
• The colours of Halloween are Black and Orange. Black represents death while Orange represents the harvest.
• The fear of black cats bringing bad luck comes from the belief that witches could turn themselves into black cats. So by seeing one she could put a spell on you…
• The Halloween Costume started out as a way to mimic the evil spirits who were said to roam the streets on All Hallows Eve.
• For those of you who want to meet a witch legends say that all you have to do is wear your clothes inside out and walk backwards on Halloween night…
• Jack-O-Lantern is the term for a carved out Pumpkin or Turnip which holds a candle or light. It was named after the strange phenomenon of lights flickering over peat bogs called will-o-the-wisp or Jack-o-Lanterns.

Oct 2014

Luxe Recess rates Bubblebum

In blog | posted by: Declan McGuinness

The great guys over at Luxe Recess have included Bubblebum in their list of the best car seats for travel.  Have a look below to see what they had to say, or check out the link :



And if your child uses a simple booster seat at home with regular seat belt, we love the BubbleBum for 4 year olds at least 40 pounds. It inflates in seconds and takes up little space in your luggage when flying.

Because some of the most popular car seats with the highest safety ratings are often quite heavy, we really encourage you to invest in airplane options that can ease some of the more logistically challenging details of your trip.

Oct 2014

One Mum’s way to make Lunches fun.

In blog | posted by: Declan McGuinness

Here at Bubblebum we’ve been scouring the net for great ideas for parents. We were luck enough to come across this great idea. One Mum has found a creative way to make lunches fun for her kids. By drawing some cool animal pictures and captioning them with some puns, this Mum has made lunches super cool and is able to provide encouragement to her kids!














We think these are great and a wonderful way to brighten up your kids Lunches. So why not give them a try. Here are some more suggestions for ones you can try yourself:

  • A Cat having a purrrrfect day
  • An Elephant having some Trunk trouble
  • A Cheetah getting some “fast food”
  •  A Koala graduating with the necessary “Koalafications”









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