BubbleBum was founded by Safekids USA Certified CPST Grainne Kelly from Northern Ireland who, like many other parents, was appalled by the lack of car booster seats available from car rental desks even when booked in advance.
She believes that every child deserves to be protected. Through her research she discovered that some of the main barriers for use of boosters and the lack of information or education available to parents along with the inconvenience of the conventional rigid designs and resistance of children to use a “baby seat”.
As a mother of two, Grainne set out to solve this problem while working closely with her children and the children of local schools.
The feedback from a child that now uses our product was priceless! The children helped with the “cheeky” name and the funky color and design, giving reasons about what they like about BubbleBum as opposed to existing rigid boosters:-
- They found it easier to carry as it is lightweight and compact.
- They were not embarrassed to bring it to school in their backpack, it was cool!
- It was more comfortable than the conventional rigid options already on the market
- They liked the fact that it was for “big kids”
BubbleBum removed the barrier to entry from children and the inconvenience factor as it is so easy to inflate and deflate for storage. Now Grandmas and sitters can carry one with ease in the glovebox or simply in their purse.
BubbleBum was a winner at the Mother & Baby Travel Item Awards in the UK, the Practical Parenting Magazine Awards and the Ulster Bank Business Achiever Awards in 2010-2011. Grainne Kelly was also crowned the BT Northern Ireland Business Woman of the Year 2011.
We want to help educate parents and carers to understand the importance of using booster seats.
It is very clear that parents do not intentionally place their children at risk. With so many options available it can be very daunting. We want to help parents with booster age kids to ensure that they know the facts.